What Makes Content Marketing Necessary in SEO Efforts
Content has always been the center of any advertising effort, but today the buzzword “content marketing ” is used along with SEO (search engine optimisation ). Lately, Google has accelerated its efforts to provide better search results by always improving its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game is Different Now.
In its early stage, online marketing involved putting up a website, creating some pages of content and making sales. Using spun articles and link farms was sufficient to obtain top rankings in search engines. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
What’s Content Marketing? .
Content comes in form of a text, video and audio. From the context of content and SEO, text is the principal component. Search engines are unable to interpret audio or video output, leaving text as the material of choice. Within this new era of search, Google still ranks sites based on backlinks, however, there are additional metrics that have to be considered.
Social Metrics: it is widely known that social media plays a vital role in the ranking system. The most popular social media platforms are Twitter and Facebook. Most sites now have icons where a visitor could subscribe to a twitter feed, or like a page on Facebook.
The Bounce Rate: Content is important when it comes to bounce rates. A bounce rate refers to a measure of the length of time a visitor stays on a website. The longer a visitor stays on a site, the lower the bounce rate. In the eyes of Google’s, the interpretation is that the better the material, the more the reader stays on the site – that raises the worth of the website.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. Visitors, prospective clients, and present customers want more valuable information, which is exactly what content marketing is about. The days of crappy content is now behind us. The attention of SEO specialists is on producing top quality content for both the clients and marketing needs.
Good content helps to attract attention and to get the coveted backlinks for rankings. And as much as backlinks are concerned, the chances are that great, quality content articles will yield backlinks from quality sites, which is yet another advantage of content marketing.
Every new innovation goes through an evolution of manipulation, including online marketing. The meaning of content marketing has changed because people as well as Google need it. Some people are still using the old techniques, but if you wish to be ahead of the SEO game content marketing.